Why: effective 2026-10-01 — Meta resumed charging for WhatsApp service messages on 2026-10-01. Each business phone number gets 1,000 free service messages a month, and Meta charges from the 1,001st at the recipient market's service rate. Service messages had been free without a monthly limit since 2024-11-01. The same day, Meta began charging for utility templates sent inside an open customer service window, at the recipient market's utility rate; they had been free since 2025-07-01.
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