Compare Amplitude and Mixpanel free tiers side by side. Mixpanel offers 1M events/month with 10K session replays and unlimited seats.

Amplitude vs Mixpanel: Free Tier Comparison

Side-by-side comparison of free tiers, pricing changes, and stability. Catalogue dates here run to 2026-11-07.

Quick Verdict: Mixpanel offers 1M events/month with 10K session replays and unlimited seats. Amplitude's Free plan offers 2M events and 10K session replays a month. Both free plans count events.

Side-by-Side Comparison

Amplitude stable watch

CategoryAnalytics

TierFree

Verified2026-10-07

Last read2026-11-03

Stabilitywatch

Changes4 recorded

Product analytics — Free plan: 2M events a month, 10K session replays a month (1-month replay retention), unlimited feature flags, 1-year data access, 10 saved charts, unlimited team members. No credit card required.

Mixpanel stable stable

CategoryAnalytics

TierFree

Verified2026-11-07

Last read2026-11-07

Stabilitystable

Changes0 recorded

Product analytics — 1M events/month, 10K session replays, funnels/retention/flows, unlimited seats. Pauses tracking when limit reached

Key Differences

Pricing model: Mixpanel charges per event (1M/month free). Amplitude's Free plan counts events (2M a month); its paid Plus plan is sized in MTUs or events.
Session replays: Mixpanel includes 10K session replays free. Amplitude's Free plan also includes 10K a month.
Seats: Mixpanel has unlimited seats on the free plan. Amplitude allows unlimited users too but with governance features reserved for paid plans.
Data retention: Both offer 1-year retention on free plans, which is generous compared to most analytics tools.

Pricing Change History

Amplitude

restructured discovered 2026-09-09 · effective date unknown medium impact

Amplitude renamed its Startup Scholarship "Early Stage Startup Pricing". The first year is still the full Growth plan free for startups with under 20 employees and under $10M raised; year 2 is now 40% off the annual Plus plan, or the free plan. Unconfirmed. We could not check this change against an archived copy of Amplitude's page, so it does not count toward the rating. Source ↗

increased effective 2026-08-04 medium impact

Amplitude dropped the 10K MTU limit from its free plan between the Internet Archive's copies of its pricing page from 2026-06-08 and 2026-08-04: the Starter plan (10K MTUs, up to 2M events) became a Free plan of 2M events a month. Source ↗

reduced effective 2026-04-27 high impact

Amplitude cut its free Starter plan from up to 10M to up to 2M events a month between the Internet Archive's copies of its pricing page from 2026-04-12 and 2026-04-27. The 10K MTU limit stayed. Source ↗

reduced effective 2026-02-14 high impact

Amplitude cut its free Starter plan from 50K to 10K monthly tracked users (MTUs) between the Internet Archive's copies of its pricing page from 2026-01-24 and 2026-02-14. The plan still allowed up to 10M events a month. Source ↗

Mixpanel

No recorded pricing changes for Mixpanel.

Our Recommendation

Choose Mixpanel if you prefer its reports; on the free plans, Amplitude includes more events (2M a month against Mixpanel's 1M).

Choose Amplitude if you want the larger free event allowance (2M a month), or need Amplitude's experiment and feature flag capabilities.

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Frequently Asked Questions

Is Amplitude or Mixpanel better for free tier?

Mixpanel offers 1M events/month with 10K session replays and unlimited seats. Amplitude's Free plan offers 2M events and 10K session replays a month. Both free plans count events.

What is Amplitude's free tier?

Amplitude offers a Free plan: Product analytics — Free plan: 2M events a month, 10K session replays a month (1-month replay retention), unlimited feature flags, 1-year data access, 10 saved charts, unlimited team members. No credi...

What is Mixpanel's free tier?

Mixpanel offers a Free plan: Product analytics — 1M events/month, 10K session replays, funnels/retention/flows, unlimited seats. Pauses tracking when limit reached

Should I choose Amplitude or Mixpanel?

Choose Mixpanel if you prefer its reports; on the free plans, Amplitude includes more events (2M a month against Mixpanel's 1M). Choose Amplitude if you want the larger free event allowance (2M a month), or need Amplitude's experiment and feature flag capabilities.