Compare Amplitude and Mixpanel free tiers side by side. Mixpanel offers 1M events/month with 10K session replays and unlimited seats.

Amplitude vs Mixpanel: Free Tier Comparison

Side-by-side comparison of free tiers, pricing changes, and stability. Catalogue dates here run to 2026-09-22.

Quick Verdict: Mixpanel offers 1M events/month with 10K session replays and unlimited seats. Amplitude offers 10K MTU with 10M events and 1K replays. Mixpanel's per-event pricing is simpler; Amplitude's MTU model can be cheaper or more expensive depending on your product's usage patterns.

Side-by-Side Comparison

Amplitude stable stable

CategoryAnalytics

TierStarter

Verified2026-08-15

Last read2026-09-18

Stabilitystable

Changes1 recorded

Product analytics — 10K MTU, 10M events, 1K session replays/month (1-month replay retention), unlimited feature flags, 1-year data access, 10 saved charts, 5 projects

Mixpanel stable stable

CategoryAnalytics

TierFree

Verified2026-09-22

Last read2026-09-22

Stabilitystable

Changes0 recorded

Product analytics — 1M events/month, 10K session replays, funnels/retention/flows, unlimited seats. Pauses tracking when limit reached

Key Differences

Pricing model: Mixpanel charges per event (1M/month free). Amplitude charges per MTU — 10K users with up to 10M events. If your users generate many events, Amplitude could be cheaper.
Session replays: Mixpanel includes 10K session replays free. Amplitude includes only 1K — a 10x difference.
Seats: Mixpanel has unlimited seats on the free plan. Amplitude allows unlimited users too but with governance features reserved for paid plans.
Data retention: Both offer 1-year retention on free plans, which is generous compared to most analytics tools.

Pricing Change History

Amplitude

restructured discovered 2026-09-09 · effective date unknown medium impact

Amplitude renamed its Startup Scholarship "Early Stage Startup Pricing". The first year is still the full Growth plan free for startups with under 20 employees and under $10M raised; year 2 is now 40% off the annual Plus plan, or the free plan. Source ↗

Mixpanel

No recorded pricing changes for Mixpanel.

Our Recommendation

Choose Mixpanel if you want the most events and session replays for free, prefer per-event pricing clarity, or need unlimited team seats.

Choose Amplitude if you have high-frequency event tracking per user (where MTU pricing saves money), or need Amplitude's experiment and feature flag capabilities.

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Frequently Asked Questions

Is Amplitude or Mixpanel better for free tier?

Mixpanel offers 1M events/month with 10K session replays and unlimited seats. Amplitude offers 10K MTU with 10M events and 1K replays. Mixpanel's per-event pricing is simpler; Amplitude's MTU model can be cheaper or more expensive depending on your product's usage patterns.

What is Amplitude's free tier?

Amplitude offers a Starter plan: Product analytics — 10K MTU, 10M events, 1K session replays/month (1-month replay retention), unlimited feature flags, 1-year data access, 10 saved charts, 5 projects

What is Mixpanel's free tier?

Mixpanel offers a Free plan: Product analytics — 1M events/month, 10K session replays, funnels/retention/flows, unlimited seats. Pauses tracking when limit reached

Should I choose Amplitude or Mixpanel?

Choose Mixpanel if you want the most events and session replays for free, prefer per-event pricing clarity, or need unlimited team seats. Choose Amplitude if you have high-frequency event tracking per user (where MTU pricing saves money), or need Amplitude's experiment and feature flag capabilities.

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