Amplitude offers a free tier ("Starter") while smartlook.com does not currently have a free tier.
A verdict here is not a fixed property of the vendor. A one-off pricing event demotes a vendor while its recorded date falls in the last 180 days and then lapses on its own, with nothing about the vendor having changed; a standing condition — a free tier withdrawn, a product retired — does not lapse with time. A badge carrying a date states the record it rests on; a badge with no date rests on no record in force.
After 31 August 2027, the Smartlook platform will be available in free mode, providing access to some historical data before the account is fully deactivated on 30 September 2027. You may continue using Smartlook until your paid plan ends (after which you may use the free plan until 30 September 2027).The page we cite for smartlook.com states in words that it is free, which confirms the price — the limits stated here come from our read of the vendor's page on 2026-08-28.
Pricing Change History
Amplitude
restructureddiscovered 2026-09-09 · effective date unknownmedium impact
The Startup Scholarship has been replaced with a general 'Early Stage Startup Pricing' offer. The limits are the same (100M events/month), but the description of included features is broader (includes MCP and agents). Year two is now 40% off the annual Plus plan, or the option to drop to a free 2M events/month plan. Source ↗
increaseddiscovered 2026-08-28 · effective date unknownmedium impact
Retracted — this record was our error (2026-09-10). The deal now offers 1.2 billion events instead of 100M events/month, and the MTU limit is 200,000. There are also additional scholarship programs available (Tech for Black Founders, Venture Portfolio Company). Retracted 2026-09-10: amplitude.com/startups states "Up to 100M events a month" and answers "What are the limits?" with "200K monthly tracked users or 100M events/month" — the allowance we already hold. "1.2 billion events" appears nowhere on the page; it is the same 100M/month restated over the twelve months of the free year. Nothing moved, so there is no increase. Source ↗
smartlook.com
deprecateddiscovered 2026-08-28 · effective date unknownhigh impact
Smartlook is being deprecated. A free plan will exist until September 30, 2027, new subscriptions are not being sold as of May 31, 2026, and renewals are ending August 31, 2026. Source ↗
Watch Both Vendors for Pricing Changes
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