Pricing changes and updates from event vendors since April 2026.
deprecatedGoogle Gemini APIeffective 2026-10-23low impact
The Gemini API keeps running. The Deep Research agent preview deep-research-pro-preview-12-2025 can be called until October 23, 2026, when Google shuts it down. Google names deep-research-preview-04-2026 as the replacement.
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deprecatedGoogle Gemini APIeffective 2026-10-22low impact
The Gemini API keeps running. Gemini Omni Flash Preview (gemini-omni-flash-preview) and the Veo 3.1 preview models (veo-3.1-generate-preview, veo-3.1-fast-generate-preview and veo-3.1-lite-generate-preview) can be called until October 22, 2026, when Google shuts them down. Google names gemini-omni-1.1-flash as the replacement for all four.
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deprecatedGoogle Gemini APIeffective 2026-10-20medium impact
On Gemini Enterprise Agent Platform (formerly Vertex AI), Google retired gemini-2.5-pro, gemini-2.5-flash and gemini-2.5-flash-lite on October 20, 2026. Google names gemini-3.8-flash as a replacement for all three. On the Gemini API, Google shuts down gemini-2.5-pro and gemini-2.5-flash on December 1, 2026. gemini-2.5-flash-lite has no shutdown date on the Gemini API.
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restrictedGoogle Gemini APIeffective 2026-09-18medium impact
Since 2026-09-18 Google serves the Gemini 2.5 models only to users who have used them before, and points new projects to 3.5 Flash-Lite or 3.8 Flash.
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restructuredGoogleeffective 2026-09-18medium impact
On 2026-09-18 Google stopped renewing every remaining standalone Google Developer Program Premium subscription, Workspace accounts included. Monthly Google Developer Program Premium subscribers keep Premium benefits until 2026-10-18 and annual subscribers until 2027-09-18; their membership then returns to the standard tier. Google recommends AI Pro or AI Ultra for consumers, and Gemini Enterprise for enterprises.
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reducedFirebaseeffective 2026-09-01medium impact
From September 1, 2026, Firebase limits Remote Config on the no-cost Spark plan to 100,000 fetch requests a day per project. A Spark project over the limit keeps full service for 30 days from the first day it goes over, and after that requests above the limit are throttled unless it upgrades to Blaze. Blaze has the same 100,000 a day at no cost and then $0.06 per 10,000 requests. Firebase's pricing page had listed Remote Config as no-cost before. This applies to projects that enable Remote Config on or after September 1, 2026. Older Spark projects follow on December 1, 2026.
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deprecatedGoogle Content API for Shoppingeffective 2026-08-18high impact
Google Content API for Shopping was sunset on 2026-08-18, and its requests have returned progressive errors since 2026-09-01. Google names the Merchant API, generally available since July 2025, as its successor; developers who need more time can apply for extended access.
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deprecatedGoogle Tenor APIeffective 2026-06-30high impact
Google Tenor API shut down on June 30, 2026, and new API key sign-ups stopped on January 13, 2026. Only the API ended: Tenor.com, the GIF Keyboard apps and Gboard still serve Tenor GIFs. Developers who used the API need another GIF API.
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removedGoogle Gemini Code Assisteffective 2026-06-18high impact
Google stopped serving Gemini Code Assist for individuals, its free tier, on 2026-06-18. The IDE extensions and Gemini CLI no longer accept Login with Google for the individuals, Google AI Pro and Google AI Ultra tiers. Google stopped selling new Standard and Enterprise subscriptions on 2026-10-09. Existing subscribers can add licenses until 2027-01-31. Annual subscriptions can auto-renew until 2027-01-31; monthly subscriptions can auto-renew until 2027-12-31. Agentic coding assistance is now available through Antigravity, included in Gemini Enterprise editions.
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restrictedGemini CLIeffective 2026-06-18medium impact
Gemini CLI stopped accepting Login with Google for personal accounts on 2026-06-18, which ended the personal-account free tier of 60 requests a minute and 1,000 a day. It still runs with a Gemini API key, Vertex AI, or a Gemini Code Assist Standard or Enterprise licence.
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deprecatedGoogle Gemini APIeffective 2026-06-01high impact
Gemini 2.0 Flash and 2.0 Flash-Lite were shut down on 2026-06-01, as Google announced on 2026-02-18. Google names gemini-3.6-flash as the replacement for 2.0 Flash and gemini-3.1-flash-lite for 2.0 Flash-Lite.
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deprecatedGoogle Mapseffective 2026-05-31high impact
Google Maps Platform client ID authentication reached its announced end date on May 31, 2026 and is being phased out: Google periodically blocks client ID requests ahead of a final termination date it has not published. API keys replace it.
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new tierGoogleeffective 2026-05-19medium impact
Google added a Google AI Ultra plan at $99.99 a month with $40 a month in Google Cloud credits, and cut the top AI Ultra plan from $249.99 to $199.99 a month; the top plan keeps $100 a month in credits.
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rebrandedGoogle Vector Search 2.0effective 2026-04-22low impact
On April 22, 2026, Vertex AI Vector Search 2.0 was renamed Agent Retrieval. This was part of the Vertex AI to Gemini Enterprise Agent Platform naming changes. The documentation page is now titled "Agent Retrieval (formerly Vector Search 2.0)".
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restrictedGoogle Gemini APIeffective 2026-04-01medium impact
Google began enforcing billing-account-level spend caps on April 1, 2026. When a tier's spend cap is reached, API requests pause until the next billing month. Affects pay-as-you-go developers who may see unexpected request pausing.
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