Pricing trends for Analytics: 18 tracked pricing changes across 41 vendors. Direction: prices rising.

Analytics Pricing Trends

Pricing direction: ↑ Prices rising

41
Vendors
4%
of All Tracked Changes
4
At-Risk Vendors
increased 6 reduced 5 deprecated 2 removed 2 rebranded 2 restructured 1

Pricing Change Timeline

Every record we hold is listed here, newest first. A record is never removed from this list, so a vendor named here stays named here whatever its verdict does afterwards.

increased TraceLog effective between 2026-08-28 and 2026-09-30 high
The free plan now offers 10,000 sessions/month instead of 5,000. Source ↗
reduced AppFit discovered 2026-08-28 · effective date unknown medium
The free tier now only allows for 1 Company and 1 Project. The free tier features manual data entry, product journal, and email insights. Source ↗
increased Hotjar effective between 2025-11-23 and 2025-12-09 high
The free plan now offers 200k sessions per month, a significant increase from 20,000 sessions. It also includes features like error monitoring, funnels, and 10+ integrations. The free plan also includes a 15-day trial of the Growth plan. Source ↗
restructured TraceLog effective between 2026-03-14 and 2026-08-28 medium
The free tier now offers up to 5k sessions/month instead of 10k. Source ↗
increased Amplitude effective 2026-08-04 medium
Amplitude dropped the 10K MTU limit from its free plan between the Internet Archive's copies of its pricing page from 2026-06-08 and 2026-08-04: the Starter plan (10K MTUs, up to 2M events) became a Free plan of 2M events a month. Source ↗
reduced Tinybird effective between 2026-03-11 and 2026-05-21 medium
The Free plan now allows 1,000 requests a day; the Internet Archive's copy of 2026-03-11 capped it at 10 queries per second with no daily limit. Source ↗
reduced Amplitude effective 2026-04-27 high
Amplitude cut its free Starter plan from up to 10M to up to 2M events a month between the Internet Archive's copies of its pricing page from 2026-04-12 and 2026-04-27. The 10K MTU limit stayed. Source ↗
deprecated Userbird discovered 2026-04-12 · effective date unknown low
Domain dead (DNS failure) We hold no source for this record, so it does not set Userbird's rating.
removed Seline discovered 2026-04-12 · effective date unknown low
No permanent free plan We hold no source for this record, so it does not set Seline's rating.
rebranded Fivetran Activations discovered 2026-04-12 · effective date unknown low
Acquired by Fivetran, now Fivetran Activations We hold no source for this record, so it does not set Fivetran Activations's rating.
rebranded UsabilityHub discovered 2026-04-12 · effective date unknown low
Rebranded to Lyssna We hold no source for this record, so it does not set UsabilityHub's rating.
increased FullStory discovered 2026-04-12 · effective date unknown low
Free tier increased from 1,000 to 30,000 sessions/month, retention 1→12 months We hold no source for this record, so it does not set FullStory's rating.
increased Smartlook discovered 2026-04-12 · effective date unknown low
Free tier increased from 1,500 to 3,000 sessions/month. Note: reaching End of Sale May 2026 We hold no source for this record, so it does not set Smartlook's rating.
reduced UXtweak discovered 2026-04-12 · effective date unknown low
Free plan no longer includes session recordings (requires paid Business plan) We hold no source for this record, so it does not set UXtweak's rating.
deprecated smartlook.com effective 2026-03-31 high
Smartlook shuts down on 2027-09-30. Source ↗
reduced Amplitude effective 2026-02-14 high
Amplitude cut its free Starter plan from 50K to 10K monthly tracked users (MTUs) between the Internet Archive's copies of its pricing page from 2026-01-24 and 2026-02-14. The plan still allowed up to 10M events a month. Source ↗
increased Hotjar effective 2025-11-08 low
Now part of Contentsquare, free plan changed to up to 20k monthly sessions (was 35 daily sessions). hotjar.com/pricing showed the Basic plan, "$0 Track up to 35 daily sessions", in the Internet Archive's copy of 2025-10-09 and the Free plan, "Up to 20k monthly sessions", in its copy of 2025-11-08. Source ↗
removed Segment Startup Program effective 2025-09-04 high
Segment ended its Startup Program, which gave early-stage startups Segment free for up to two years. segment.com/industry/startups described it in the Internet Archive's capture of 2025-07-09; by the capture of 2025-09-04 the address redirected to Twilio's startups page, which says "We do not offer additional credits to startups at this time." Source ↗

We hold 10 more records filed under this category that are not counted above: entries the vendor has since reversed, our own index housekeeping, and corrections to earlier entries of our own. Read the full change log.

At-Risk Vendors

All 4 of the 41 vendors we list in this category that carry one. A vendor is named here for as long as a demotion is in force against it: a one-off pricing event, recorded against a source we cite, whose date falls in the last 180 days — or a standing condition, also cited, such as a product retired or a free tier withdrawn and not restored, which does not expire with time. A demotion can lift with nothing about the vendor having changed, and that happens on the day the vendor's newest qualifying event passes 180 days.

Stable Picks

All 21 of the 41 vendors we list in this category that qualify, not a selection of them. A vendor is named here for as long as no demotion is in force against it and we hold no change record for it dated in the last 90 days — any record, including ones the timeline above does not count. A vendor can join this section on a day we recorded nothing about it, when the later of those two clocks runs out: 90 days after its newest record, or the day the demotion against it lapses. It leaves on the day we file a new record, or the day we can no longer vouch for the terms we list.

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