Pricing trends for Analytics: 16 tracked pricing changes across 41 vendors. Direction: prices rising.

Analytics Pricing Trends

Pricing direction: ↑ Prices rising

41
Vendors
3%
of All Tracked Changes
4
At-Risk Vendors
increased 4 reduced 3 removed 3 restructured 2 deprecated 2 rebranded 2

Pricing Change Timeline

increased Fivetran Activations discovered 2026-09-09 · effective date unknown medium
The free tier for Activations now offers 500,000 MAR for connections and 3,500 MAR for Activations. Source ↗
reduced Tinybird discovered 2026-09-07 · effective date unknown medium
The free tier now has 1k requests per day instead of unlimited, and the description of the free tier has changed. Source ↗
removed Segment discovered 2026-08-28 · effective date unknown high
The Startup Program with $50,000 in credits is no longer listed. Instead, Segment offers a $120/month discount to non-profits. Source ↗
reduced AppFit discovered 2026-08-28 · effective date unknown medium
The free tier now only allows for 1 Company and 1 Project. The free tier features manual data entry, product journal, and email insights. Source ↗
increased Hotjar discovered 2026-08-28 · effective date unknown high
The free plan now offers 200k sessions per month, a significant increase from 20,000 sessions. It also includes features like error monitoring, funnels, and 10+ integrations. The free plan also includes a 15-day trial of the Growth plan. Source ↗
restructured TraceLog discovered 2026-08-28 · effective date unknown medium
The free tier now offers up to 5k sessions/month instead of 10k. Source ↗
deprecated smartlook.com discovered 2026-08-28 · effective date unknown high
Smartlook is being deprecated. A free plan will exist until September 30, 2027, new subscriptions are not being sold as of May 31, 2026, and renewals are ending August 31, 2026. Source ↗
deprecated Userbird effective 2026-04-12 low
Domain dead (DNS failure) We hold no source for this record, so it does not set Userbird's rating.
removed Seline effective 2026-04-12 low
No permanent free plan We hold no source for this record, so it does not set Seline's rating.
removed Segment Startups effective 2026-04-12 low
Twilio explicitly states no startup credits available We hold no source for this record, so it does not set Segment Startups's rating.
rebranded Census effective 2026-04-12 low
Acquired by Fivetran, now Fivetran Activations We hold no source for this record, so it does not set Census's rating.
rebranded UsabilityHub effective 2026-04-12 low
Rebranded to Lyssna We hold no source for this record, so it does not set UsabilityHub's rating.
restructured Hotjar effective 2026-04-12 low
Now part of Contentsquare, free plan changed to 20K sessions (was 2K pageviews/day) We hold no source for this record, so it does not set Hotjar's rating.
increased FullStory effective 2026-04-12 low
Free tier increased from 1,000 to 30,000 sessions/month, retention 1→12 months We hold no source for this record, so it does not set FullStory's rating.
increased Smartlook effective 2026-04-12 low
Free tier increased from 1,500 to 3,000 sessions/month. Note: reaching End of Sale May 2026 We hold no source for this record, so it does not set Smartlook's rating.
reduced UXtweak effective 2026-04-12 low
Free plan no longer includes session recordings (requires paid Business plan) We hold no source for this record, so it does not set UXtweak's rating.

We hold 2 more records filed under this category that are not counted above: entries the vendor has since reversed, our own index housekeeping, and corrections to earlier entries of our own. Read the full change log.

At-Risk Vendors

Stable Picks

Vendors with no recent pricing changes and low risk scores.

Related