Every record we hold is listed here, newest first. A record is never removed from this list, so a vendor named here stays named here whatever its verdict does afterwards.
new tier
Expensify
discovered 2026-09-19 · effective date unknown
high
Expensify remains free for individuals, the page indicates paid plans for teams (starting at $5/member).
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The free tier for Activations now offers 500,000 MAR for connections and 3,500 MAR for Activations.
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reduced
Tinybird
discovered 2026-09-07 · effective date unknown
medium
The free tier now has 1k requests per day instead of unlimited, and the description of the free tier has changed.
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reduced
AppFit
discovered 2026-08-28 · effective date unknown
medium
The free tier now only allows for 1 Company and 1 Project. The free tier features manual data entry, product journal, and email insights.
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increased
Hotjar
discovered 2026-08-28 · effective date unknown
high
The free plan now offers 200k sessions per month, a significant increase from 20,000 sessions. It also includes features like error monitoring, funnels, and 10+ integrations. The free plan also includes a 15-day trial of the Growth plan.
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restructured
TraceLog
discovered 2026-08-28 · effective date unknown
medium
The free tier now offers up to 5k sessions/month instead of 10k.
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deprecated
smartlook.com
discovered 2026-08-28 · effective date unknown
high
Smartlook is being deprecated. A free plan will exist until September 30, 2027, new subscriptions are not being sold as of May 31, 2026, and renewals are ending August 31, 2026.
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deprecated
Userbird
discovered 2026-04-12 · effective date unknown
low
Domain dead (DNS failure) We hold no source for this record, so it does not set Userbird's rating.
removed
Seline
discovered 2026-04-12 · effective date unknown
low
No permanent free plan We hold no source for this record, so it does not set Seline's rating.
Acquired by Fivetran, now Fivetran Activations We hold no source for this record, so it does not set Fivetran Activations's rating.
rebranded
UsabilityHub
discovered 2026-04-12 · effective date unknown
low
Rebranded to Lyssna We hold no source for this record, so it does not set UsabilityHub's rating.
restructured
Hotjar
discovered 2026-04-12 · effective date unknown
low
Now part of Contentsquare, free plan changed to 20K sessions (was 2K pageviews/day) We hold no source for this record, so it does not set Hotjar's rating.
increased
FullStory
discovered 2026-04-12 · effective date unknown
low
Free tier increased from 1,000 to 30,000 sessions/month, retention 1→12 months We hold no source for this record, so it does not set FullStory's rating.
increased
Smartlook
discovered 2026-04-12 · effective date unknown
low
Free tier increased from 1,500 to 3,000 sessions/month. Note: reaching End of Sale May 2026 We hold no source for this record, so it does not set Smartlook's rating.
reduced
UXtweak
discovered 2026-04-12 · effective date unknown
low
Free plan no longer includes session recordings (requires paid Business plan) We hold no source for this record, so it does not set UXtweak's rating.
removed
Segment
effective 2025-09-04
high
Segment ended its Startup Program, which gave early-stage startups Segment free for up to two years. segment.com/industry/startups described it in the Internet Archive's capture of 2025-07-09; by the capture of 2025-09-04 the address redirected to Twilio's startups page, which says "We do not offer additional credits to startups at this time."
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We hold 5 more records filed under this category that are not counted above: entries the vendor has since reversed, our own index housekeeping, and corrections to earlier entries of our own. Read the full change log.