Fivetran Activations free tier includes Reverse ETL platform (formerly Census, acquired by Fivetran) — The Free plan includes… Catalogue date September 2026.
Limits, pricing history. Catalogue date September 2026. Last updated 2026-09-25.
Fivetran Activations's free tier offers Reverse ETL platform (formerly Census, acquired by Fivetran) — The Free plan includes 500,000 monthly active rows (MAR)… We rate it stable. The one change we have recorded did not narrow the terms.
The day we last read the vendor's page. The terms above come from our read of 2026-09-09, and we have read the page since, on 2026-09-25, without confirming them. We hold no confirmation of the terms we publish.
Free Tier Details
Reverse ETL platform (formerly Census, acquired by Fivetran) — The Free plan includes 500,000 monthly active rows (MAR) for connections and 3,500 monthly active rows (MAR) for activations.
We read that on 2026-09-25 from https://www.fivetran.com/pricing, and our check recorded: the page names Fivetran Activations as "fivetran activations" and states "$0.00".
When You'll Outgrow Fivetran Activations's Free Tier
When your usage exceeds the free tier limits, you'll need to upgrade.
The free tier for Activations now offers 500,000 MAR for connections and 3,500 MAR for Activations. Source ↗
Before: Reverse ETL platform (formerly Census, acquired by Fivetran). Free plan: 3,500 Monthly Active Rows (MAR) per month for Activations with access to standard-plan features; paid plans (Standard / Enterprise / Business Critical) above the MAR threshold.
After: The Free plan includes 500,000 monthly active rows (MAR) for connections and 3,500 monthly active rows (MAR) for activations.
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Yes, Fivetran Activations offers a free tier: Free. Reverse ETL platform (formerly Census, acquired by Fivetran) — The Free plan includes 500,000 monthly active rows (MAR) for connections and 3,500 monthly active rows (MAR) for activations.
What is Fivetran Activations's free tier?
Fivetran Activations's free tier is called "Free". Reverse ETL platform (formerly Census, acquired by Fivetran) — The Free plan includes 500,000 monthly active rows (MAR) for connections and 3,500 monthly active rows (MAR) for activations.
Is Fivetran Activations's free tier reliable?
Fivetran Activations's free tier is considered stable. The one change we have recorded did not narrow the terms. See the pricing history below.
Is Fivetran Activations's free tier good for production?
Fivetran Activations's free tier can be suitable for small production workloads and side projects. We rate it stable and it offers Reverse ETL platform (formerly Census, acquired by Fivetran) — The Free plan includes 500,000 monthly active rows (MAR)…, so it's a reasonable starting point. The one change we have recorded did not narrow the terms. Monitor your usage against the limits and have an upgrade plan ready.
What changed in Fivetran Activations's pricing?
Fivetran Activations has had 2 recorded pricing changes. Most recently: The free tier for Activations now offers 500,000 MAR for connections and 3,500 MAR for Activations. Source: https://www.fivetran.com/pricing (discovered 2026-09-09).
When will I outgrow Fivetran Activations's free tier?
When your usage exceeds the free tier limits, you'll need to upgrade. When you outgrow the free tier, evaluate paid plans against alternatives — sometimes a competitor's free tier covers what you need.
What category is Fivetran Activations in?
Fivetran Activations is categorized under Analytics on AgentDeals.
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